Summer in Japan – A Season of Fireworks, Festivals, and Flavourful Experiences
- Unatoto
- Jun 9
- 4 min read
When we talk about summer in Japan, images of blazing sunshine, vibrant traditional festivals, dazzling fireworks, and unique culinary adventures instantly come to mind. It’s a season not only to bask in the warmth of the sun but also to immerse oneself in the beauty of nature, the richness of cultural traditions, and the refreshment of summer delicacies.
Japanese Summer: Heat and Festive Spirit
In Japan, summer stretches from June to August, marked by hot and humid weather. Locals often seek relief in coastal or mountainous areas. As the sun sets, towns and cities come alive with music, dance, traditional festivities—and of course, spectacular firework displays.

Travel Tips for a Japanese Summer:
Lightweight, breathable clothing is essential for the heat.
August is the time of Obon—a family reunion festival rich in customs and cultural significance.
Summer is the season for chilled dishes, smoky yakiniku BBQ, cold somen noodles, and crisp beers.
Seasonal Highlights in Japan:
Spring (March–April): Cherry blossoms
Summer (July–August): Festivals & fireworks
Autumn (October–November): Crimson leaves
Winter (December–February): Snow & hot springs
Fireworks Festivals – The True Spirit of Japanese Summer
The fireworks festivals in July and August attract millions of visitors, both local and international. Among the most famous are:
Nagaoka Matsuri (Niigata): A two-day celebration with over 20,000 fireworks lighting up the sky along the Shinano River.
Shinmei Fireworks Festival (Yamanashi): A synchronized show of fireworks and music near Mt. Fuji, offering an unforgettable experience.
Tenjin Matsuri (Osaka): One of Japan’s top three festivals, featuring ornate floats, river parades, and a grand fireworks finale.
These festivals are more than just entertainment—they offer a rare chance to engage with Japan’s deep-rooted cultural traditions.

Cool Summer Activities – Dive into Nature
Beyond the festivals, summer in Japan is perfect for water sports and nature adventures:
Kayaking on scenic rivers in Yamanashi
Windsurfing along Kanagawa’s coast
Scuba diving in Okinawa, home to vibrant marine ecosystems
These experiences offer the perfect balance of cooling off and discovering Japan’s natural beauty.

Climbing Mount Fuji – The Peak of Summer Adventure
No summer trip is complete without climbing Mount Fuji—Japan’s highest peak. The official climbing season runs from early July to early September, when conditions are most favourable. Thousands from around the globe take the journey for the chance to witness the legendary sunrise over the Pacific from the summit.

Summer Festivals – A Deep Dive into Japanese Tradition
Summer is the perfect season to experience Japan’s iconic matsuri (festivals), including:
Aomori Nebuta (Aomori): Giant illuminated floats parade through the city from August 2–7, ending with a fireworks show.
Sendai Tanabata (Sendai): Colourful streamers decorate the streets from August 6–8.
Yamagata Hanagasa (Yamagata): Traditional dances and music from August 5–7.
Tenjin Matsuri (Osaka): River parades and dazzling fireworks bring the summer spirit to life.

Attending these events is a chance to feel the heartbeat of Japanese culture and join in the joyful summer atmosphere.
A Taste of Japanese Summer – Right Here at Unatoto Singapore
In Japan, food plays a central role in beating the summer heat. Light yet flavourful, nutritionally balanced dishes take centre stage during the hottest months. Now, you can experience this seasonal culinary culture right in the heart of Singapore at Unatoto Singapore—your destination for authentic Japanese summer dining.
Tonkotsu Ramen Set – A Complete Japanese Meal at Just 24++ SGD
No need to travel far—enjoy a full Izakaya-style meal featuring a main dish, ramen, salad, dessert, and a drink, all in one beautifully crafted set. Ideal for both lunch and dinner, this set is hearty yet well-balanced.
Set Includes:
One Main Donburi (Choose from Unadon, Tempura, Beef, or Yakitori)
Mini Tonkotsu Ramen – rich broth, springy noodles, and classic toppings
Refreshing Vegetable Salad
Matcha Warabimochi – a soft, chewy green tea dessert
One Drink of Your Choice
Nutritious, satisfying, and thoughtfully curated, this set is perfect for a quick yet fulfilling meal. Available all day | Dine-in only at Unatoto Singapore

Japanese-Style Happy Hour – All Drinks at Just 4.90++ SGD
From Tokyo to Singapore, no summer evening is complete without Izakaya Happy Hour. It's a time to gather with friends after work, share laughs, and enjoy cold drinks in good company. Unatoto Singapore brings that same lively spirit to your weekday afternoons.
Happy Hour Timing: Monday to Friday, from 2:00 PM to 5:59 PM
Drink Selection – Only 4.90++ SGD each:
Lemon Sour – Refreshing citrus zest
Yebisu Beer – Premium Japanese brew
Izakaya-style Highball – Whisky and soda, clean and crisp
Whether you're winding down after work or simply enjoying a summer afternoon, this is your go-to option for a cool drink and relaxing vibes.

In Conclusion
Summer in Japan is more than just a season—it’s a celebration of light, culture, nature, and flavour. From world-famous fireworks to scenic adventures, and traditional cuisine to casual Izakaya gatherings, it offers unforgettable memories. Whether you're planning a trip or staying in Singapore, don’t miss the chance to embrace the spirit of Japanese summer—especially with a taste of it at Unatoto Singapore.
Contact for Reservations:
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