NEW YEAR ENVELOPE at Unatoto Singapore – Feast on Unagi, Get Lucky, Start Happy 2026
- Unatoto
- 24 hours ago
- 4 min read
The New Year is not only a moment of transition, but also a time when people seek good beginnings, positive energy, and meaningful meals shared together. In Japan, this spirit is beautifully expressed through Otoshidama, the New Year tradition of giving envelopes that carry wishes for prosperity, good health, and smooth journeys ahead.
As 2026 begins, Unatoto Singapore brings the spirit of Otoshidama to diners through NEW YEAR ENVELOPE – Feast on Unagi, Get Lucky, So Happy!. More than a seasonal promotion, this programme is Unatoto Singapore’s way of sharing New Year wishes in a simple, warm, and heartfelt Japanese style.
Otoshidama – A New Year Tradition in Japanese Culture
Unlike the familiar red packet customs seen across many Asian cultures, Otoshidama in Japan is not merely about monetary value. It symbolises a fresh start and conveys wishes for success, smooth progress, and good fortune in the year ahead. In Japanese culture, the first days of the year are often associated with:
Meals believed to bring good luck
Dishes that symbolise prosperity and longevity
Small gestures that create the feeling of “receiving blessings”
This is why Unatoto Singapore chose Otoshidama as the inspiration behind the NEW YEAR ENVELOPE programme, pairing it with Unagi, a dish widely associated with vitality and positive energy in Japanese cuisine.
Why Unagi Is Reserved for Special Occasions
In Japanese food culture, Unagi (Japanese eel) is not an everyday dish. It is traditionally enjoyed during meaningful moments, festivals, seasonal transitions, or new milestones. Many believe that Unagi:
Helps replenish energy and prepare the body for what lies ahead
Brings good fortune for a smooth and positive beginning
Symbolises resilience and long-term growth
With this philosophy in mind, Unatoto Singapore places Unagi at the heart of its New Year dining experience, transforming each meal into a moment of good fortune through the NEW YEAR ENVELOPE programme.
NEW YEAR ENVELOPE – Feast on Unagi, Get Lucky, So Happy!
From 1 January 2026 to 28 February 2026, diners at Unatoto Singapore will have the opportunity to take part in the NEW YEAR ENVELOPE lucky draw, inspired by the Otoshidama tradition.
How to Participate
Dine in at the restaurant during the campaign period
Receive a New Year Envelope
Draw a slip and hand it to the staff to receive your corresponding gift immediately
No complicated conditions and no spending pressure just enjoy good food, receive a little luck, and start the year on a happy note
Otoshidama Gifts at Unatoto Singapore
Each NEW YEAR ENVELOPE contains a small surprise a New Year wish expressed through familiar Japanese dishes:
Unajyu Regular – SGD 13.50: Grilled Unagi glazed with savoury sauce over warm rice a satisfying choice for a well-rounded start to the year.
Shrimp Tempura Cocktail – SGD 9.50: Light, crispy, and easy to enjoy ideal for relaxed New Year meals.
Chicken Karaage – SGD 5.00: A popular sharing dish that brings a cheerful, casual dining vibe.
Wasabi Edamame – SGD 4.80: A gentle, palate-balancing starter to ease into the meal.
Matcha Ice Cream – SGD 3.50: A softly sweet ending that symbolises a year finishing on a pleasant note.
With over 300 gifts available, each item is designed to be enjoyed during the same meal staying true to the spirit of “no stress, just good food and a little surprise.”
A Japanese-Style New Year Experience in the Heart of Singapore
As a city known for its cultural diversity, Singapore offers countless ways to celebrate the New Year. Yet finding a space that feels distinctly Japanese while remaining warm and approachable is not always easy.
At Unatoto Singapore, the New Year is expressed in a different way:
A simple, cosy dining atmosphere
Familiar dishes that are easy to enjoy
A gentle, culture-driven programme rather than aggressive promotions
Instead of overwhelming discounts, NEW YEAR ENVELOPE focuses on experience enjoying a good meal, receiving a small blessing, and starting the year on the right note.
NEW YEAR ENVELOPE Programme Information
Start the New Year with Unatoto Singapore
A New Year does not need to be extravagant. Sometimes, all it takes is a satisfying meal, a small envelope, and an unexpected moment of joy to create a sense of good fortune.
With NEW YEAR ENVELOPE, Unatoto Singapore hopes to offer diners a gentle, positive, and meaningful start to 2026 where each serving of Unagi is not just a dish, but a New Year wish inspired by Japanese tradition.
Feast on Unagi. Get Lucky. Start Happy with Unatoto Singapore.
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7 Wallich St, B1 - 03 Guoco Tower Singapore
Phone: +65 6015 0591
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Unatoto Novena Square
238 Thomson Rd, 01-84 Velocity@Novena Square, Singapore
Phone: +65 6909 7519
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